Social Media Terms 1. Viral: Anything shared across social networks that get passed along rapidly. 2. Platform: A system that manages content. 3. Authenticity: Used to describe "real" people behind blog posts and other social profiles. 4. Influence: An individual's importance online is now measured by the Klout Score, a measurement of online influence. 5. B2B: Business to Business. 6. B2C: Business to Consumer. 7. Hashtag: word or string of characters that starts with a number sign. 8. Search Engine Optimization (SEO): The process of organizing your website to give it the best chance of appearing near the top of search engine rankings. 9. Transparency: Social media users expect to engage in considerate online conversations with individuals and businesses. 10. Web 2.0: Refers to the second generation of the Web which means people now blog and create websites without needing specialized technical knowledge and training. 11. Synergy: the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. 12. Trending: A word, phrase or topic that is popular on Twitter at a given moment. 13. e-Book: A book published in digital form. 14. Wiki: Simple web pages that can be edited by other users. 15. Blog: A site updated frequently by an individual or group to record opinions or information. 16. User-Generated-Content (UGC): UGC is anything published online by the Average Joe. 17. Tweeps: Twitter + People = Tweople. 18. Microblogging: Short message postings from a social media account. 19. Algorithm: An "algo" is a system that suggests pages to search engines in response to a search query. 20. Meme: A means of taking viral concepts and making them everyday lingo.