When starting a business Facebook is a great website to use. Facebook allows people to view your videos and pictures of product but most importantly it allows people to communicate with you and get to know you. Remember building a bond with your customer is key. Customers want to trust you in order to get their loyalty.
You want to follow these steps when creating your Facebook page:
Maximize branding power- make sure your cover photo, profile photo, intro, info is all ready for your customers to see
Define your target audience
Get clever with free engagement- questions, tutorials, contest, videos, photos
Check Analytics
Schedule your time
Keep it real with your customers. Respond and interact with them