WHAT IS GOOGLE ANALYTICS? It is offered by google and is a web analytics that tracks and reports website traffic. The purpose of this is to allow you to see what is going on with your website, you visits your website, if it is meeting it's requirements.
Why you need Google Analytics? * How many people visit my website? * Is the person visiting your site a new visitor or has the person been there sometime in the past two years? * Where do my visitors live? * What websites send traffic to my website? * Which pages on my website are the most popular? * How many visitors have I converted into leads or customers? * How can I improve my website's speed?